Google Reviews integration
Your rating and review volume in Swoop panels — answered by the staff who were on shift when it moved.
A rating slipping a tenth of a point is invisible day to day and obvious to whoever worked those shifts. Ask within the week and you get the reason; ask next quarter and you get a guess.
Google Reviews metrics Swoop can read
Read-only, and only what you point it at.
- Average rating, per location
- Review count, per location
History builds daily. Google Reviews reports only today’s value, so Swoop samples it once a day and keeps the series. Expect about a week before trends mean anything.
Goals from Google Reviews numbers
Swoop proposes each one with your own baseline in it. Nothing is asked of anyone until you accept.
What it asks, and who it asks
Phrased from the change, never from a theory about the cause — a leading question buys agreement instead of information.
The signal
Average rating slides over two weeks
It asks
“What's been happening on shift that customers might be reacting to?”
Routed to: The people who worked those days, by location
The signal
Review volume drops sharply
It asks
“Has anything changed in how or when we ask people for a review?”
Routed to: Whoever owns the customer follow-up
The signal
One location diverges from the others
It asks
“What's different about this site right now?”
Routed to: That location's team and its manager
Usually answered by: Front-line staff and location managers. Answering is free on every plan — you are never billed for the people who reply.
Connecting it
A couple of minutes. Sign in with the Google account that manages your Business Profile and pick the location. Or a Maps API key and Place ID, for a business you don't own.
- 01Google Place IDs
One per location, separated by commas or new lines — paste a whole column if you have one. Find them with Google's Place ID finder. Competitors work too: a rival's rating is as public as yours.
- 02Google Maps API key
Google Cloud: enable the Places API, then create an API key. Restrict it to Places to be safe.
- 03Choose what it may watch
Every source states what it is allowed to look at. Ingesting everything available is how this becomes another dashboard nobody opens.
Credentials are encrypted and used read-only — nothing is ever written back to Google Reviews. Answers are synthesized by an open-weights model on Amazon Bedrock, so no foundation-model vendor sees your data; Enterprise runs that model in your own AWS account.
Include Google Reviews metrics in Swoop panels
Free to start, and you only pay for panels that answer.
Start free