Loops integration
Every Loops list's size in Swoop panels — when an audience grows or shrinks, your team says what actually changed.
List growth is the slowest-moving number a company has and the one nobody is assigned to. It falls for reasons that never appear in the tool: a signup box that broke, a referral partner that went quiet, a launch that ended.
Loops metrics Swoop can read
Read-only, and only what you point it at.
- List size, per mailing list — when Loops exposes it
History builds daily. Loops reports only today’s value, so Swoop samples it once a day and keeps the series. Expect about a week before trends mean anything.
Goals from Loops numbers
Swoop proposes each one with your own baseline in it. Nothing is asked of anyone until you accept.
What it asks, and who it asks
Phrased from the change, never from a theory about the cause — a leading question buys agreement instead of information.
The signal
A list stops growing after months of steady sign-ups
It asks
“What used to bring people onto this list?”
Routed to: Marketing and growth
The signal
A list shrinks two weeks running
It asks
“What are people telling us when they leave?”
Routed to: Support and marketing
Usually answered by: Marketing, growth and support. Answering is free on every plan — you are never billed for the people who reply.
Connecting it
A couple of minutes. An API key from Loops. Their API has no aggregate reads yet, so this connects and waits rather than charting — useful to have in place, not useful this week.
- 01API key
In Loops: Settings → API → Generate key. Any name; Swoop only reads.
- 02Choose what it may watch
Every source states what it is allowed to look at. Ingesting everything available is how this becomes another dashboard nobody opens.
Credentials are encrypted and used read-only — nothing is ever written back to Loops. Answers are synthesized by an open-weights model on Amazon Bedrock, so no foundation-model vendor sees your data; Enterprise runs that model in your own AWS account.
Include Loops metrics in Swoop panels
Free to start, and you only pay for panels that answer.
Start free